Seizing unused strategic design opportunities in an organization has been shown to improve the return on assets (ROA).

The research of Burton and Obel shows the following increases on assets return when opportunities revealed are seized:

The analysis by Burton and Obel demonstrates that unused situation opportunities affect the economic result of a company negatively, meaning that companies with unused situation opportunities will have a significantly lower increase in performance compared to companies with no unsused situation opportunities.

More information

• How failure to align climate and leadership style affects performance
• Return on Assets Loss from Situational and Contingency Misfits
• The impact of organizational climate and strategic fit on firm performance 
• The OrgCon help page on profit impact

Please note that in the referenced articles the term misfit is equivalent with unsused opportunity.