The research of Burton and Obel shows the following increases on assets return when opportunities revealed are seized:
The analysis by Burton and Obel demonstrates that unused situation opportunities affect the economic result of a company negatively, meaning that companies with unused situation opportunities will have a significantly lower increase in performance compared to companies with no unused situation opportunities.
- How failure to align climate and leadership style affects performance
- Return on Assets Loss from Situational and Contingency Misfits
- The impact of organizational climate and strategic fit on firm performance
- The OrgCon help page on profit impact
Please note that in the referenced articles the term misfit is equivalent with unused opportunity.